DIGITAL MARKETING STRATEGY
Develop an end-to-end digital marketing strategy considering the buyer’s journey and company goals to reach overall business objectives.
TYPOGRAPHY, COLOUR & COMPOSITION
Create coherent and balanced designs by making good use of colour, typography and other visual elements.
GOOGLE ANALYTICS & TAG MANAGER
Learn how to implement Google Analytics and Google Tag Manager to apply fundamental concepts like performance measurement, comparison and optimization.
CREATIVE DESIGN SOFTWARE
Learn Photoshop, Illustrator, Sketch, InVision, Principle, and get an introduction to InDesign.
SEARCH ENGINE OPTIMIZATION (SEO)
Understand on-page, off-page and technical SEO practices and how to best implement these strategies across different types of websites.
USER INTERFACE DESIGN & PROTOTYPING
Create clickable prototypes of marketable and intuitive websites and apps that effortlessly let the user to accomplish their goals.
Design and develop the aspects of what makes a great brand: personality, values, definition, promise, visual identity and brand storytelling.
Convey effective interviews and surveys to identify real human needs, and leverage those insights to guide you through the design and testing processes.
CONTENT CREATION & STRATEGY
Plan, develop, and manage a content strategy for a client, and learn how to track a develop your strategy over time.
Build ad strategies that attract and generate customers through account optimization, bidding strategies and compelling ad copy.
WEB & APP DESIGN
Design responsive websites and apps considering their specific technologies and platforms.
Build an email marketing strategy and learn how to increase open rates and engagement to run effective email marketing campaigns for clients.
SOCIAL MEDIA MANAGEMENT & ADVERTISING
Understand how to manage multiple social media platforms to achieve specific business objectives, and the fundamentals of advertising on major social platforms.
Learn how to attract users to download and engage with a mobile app. Create an app trailer to serve as multi-purpose content to be used across various channels.